Sahih al-Bukhari 5767
Sahih al-Bukhari · Book 76: Medicine · Some eloquent speech is as effective as magic
Narrated `Abdullah bin `Umar:
حَدَّثَنَا عَبْدُ اللَّهِ بْنُ يُوسُفَ ، أَخْبَرَنَا مَالِكٌ ، عَنْ زَيْدِ بْنِ أَسْلَمَ ، عَنْ عَبْدِ اللَّهِ بْنِ عُمَرَ ـ رضى الله عنهما أَنَّهُ قَدِمَ رَجُلاَنِ مِنَ الْمَشْرِقِ، فَخَطَبَا، فَعَجِبَ النَّاسُ لِبَيَانِهِمَا، فَقَالَ رَسُولُ اللَّهِ صلى الله عليه وسلم " إِنَّ مِنَ الْبَيَانِ لَسِحْرًا ـ أَوْ ـ إِنَّ بَعْضَ الْبَيَانِ لَسِحْرٌ ".
Two men came from the East and addressed the people who wondered at their eloquent speeches On that Allah's Messenger (ﷺ) said. Some eloquent speech is as effective as magic.'